whowhatwear.com - fashion brand names history!

bloggers -- i highly suggest taking a few minutes to click and check out the link above. if you're intrigued or into fashion in general, even lightly skimming, this article is a must.
it tells you the inside explanations of well-known, famous fashion brands & how they got their unique names. some examples...

- ASOS - was originally called "as seen on screen", but legally switched the brand name to ASOS because the customers & followers of the clothing lines frequently abbreviated the brand name to "ASOS".
- alice + olivia - the fashion line was created by two former classmates at a university in 2002, who decided to name their brand after their mothers names, alice & olivia.
- (& my person favorite) - BCBG - max azria named his brand for the phrase, "bon chic, bon genre," which means "good style, good attitude." this title was intended to embody european sophistication & american spirit.

... there are plenty more of these intriguing explanations in the article (click on link above), including ralph lauren, rage & bone, burberry, etc. enjoy!!